May 5, 2021

Life Insurance + Bitcoin Survey

Almost half of current life insurance and annuity owners already hold digital assets, like bitcoin. They want their insurer to catch up.

With over 46MM Americans owning bitcoin today based on our prior research (1), it should come as no surprise that life insurance clients are increasingly investing in this burgeoning asset class and clamoring for bitcoin-based life insurance solutions. Our data suggests that nearly half of life insurance clients already own digital assets, like bitcoin.

Not only do many life insurance clients hold digital assets, but they also are looking for their insurance carrier to provide more direct and indirect bitcoin exposure through insurance products. Over half of survey respondents want to receive all or some of their insurance payouts in bitcoin.

(1) Based on data from the January 2021 Banking + Bitcoin survey available here.


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